Founded in 2017 by popular beauty Youtuber Liah Yoo. The skincare aficionado built a mini empire by starting her own line of uncomplicated Korean inspired skincare basics. The current range comprises 4 core products that she developed that catered for her troubled skin. Krave Beauty focuses on fuss free & straightforward skincare which is 100% Vegan and Cruelty free with a strong emphasis on sustainability and inclusivity which has earned Krave and Liah a die-hard worldwide cult following.