Laneige is a globally popular Korean beauty brand which prides itself in producing and developing state of the art, cutting edge, science backed skincare with years of research. Established in 1994 under Amore Pacific, the founders of other cult brands such as Innisfree and Etude House. Laneige’s name comes from the French word ‘la neige’, meaning ‘the snow’. This innovative brand’s concept revolves around the use of Advanced Water Science Technology, which is harnessing the power of water to deeply moisturize and hydrate, making them hydration experts in their field.
